Training
Mastery in Social Media Management, Marketing, and Freelancing
Course Duration: 12 Weeks
Course Format: On-Site
Delivery Mode: In-person (On-site)
Course Materials: PDF handouts, video tutorials, templates, and resources
Assignments: Weekly tasks and a final project
Address: Royal City, Bahawalpur, 03015546558, 03033231069
Week 1: Introduction to Social Media Management
Module 1.1: Understanding Social Media Ecosystem
- Overview of major platforms: Facebook, Instagram, LinkedIn, Twitter, TikTok
- Role of social media in business growth
- Trends in social media marketing
Module 1.2: Social Media Platforms Deep Dive - Features and functionalities of each platform
- Choosing the right platform for different business goals
Module 1.3: Setting Up Social Media Profiles - Profile creation and optimization
- Branding and consistency across platforms
Week 2: Content Creation & Strategy
Module 2.1: Content Types & Formats
- Understanding different content types: images, videos, infographics, carousels, stories, reels
- Best practices for content creation
Module 2.2: Content Calendar Planning - Developing a content calendar
- Tools for scheduling and managing content
Module 2.3: Designing Engaging Visuals - Basics of graphic design for social media
- Using Canva and other design tools
- Creating visually appealing content
Week 3: Social Media Profile Optimization
Module 3.1: Profile Optimization Techniques
- Best practices for profile pictures, bios, and links
- SEO for social media profiles
Module 3.2: Enhancing Profile Visibility - Leveraging hashtags and keywords
- Creating searchable and attractive profiles
Module 3.3: Building a Personal Brand - Establishing a consistent brand voice and image
- Case studies of successful personal branding
Week 4: Social Media Management & Engagement
Module 4.1: Community Management
- Strategies for managing online communities
- Responding to comments, messages, and reviews
Module 4.2: Engagement Tactics - Techniques to boost engagement: polls, contests, Q&A sessions
- Building relationships with followers
Module 4.3: Time Management for Social Media Managers - Balancing multiple platforms and tasks
- Tools for efficient management
Week 5: Meta Ads (Facebook & Instagram Advertising)
Module 5.1: Introduction to Meta Ads
- Overview of Facebook and Instagram ads
- Understanding the Meta Ads Manager interface
Module 5.2: Audience Targeting - Defining and segmenting audiences
- Custom and lookalike audiences
Module 5.3: Ad Creation & Optimization - Creating effective ad creatives
- A/B testing and optimizing ads for performance
- Budgeting and bidding strategies
Week 6: Advanced Meta Ads & Analytics
Module 6.1: Retargeting & Remarketing
- Strategies for retargeting
- Setting up Facebook Pixel and tracking conversions
Module 6.2: Analyzing Ad Performance - Key metrics to track
- Using insights to refine campaigns
Module 6.3: Case Studies & Best Practices - Successful ad campaign breakdown
- Common pitfalls and how to avoid them
Week 7: Freelancing on Fiverr
Module 7.1: Introduction to Fiverr
- Overview of the Fiverr platform
- Setting up your Fiverr profile for success
Module 7.2: Gig Creation on Fiverr - Crafting attractive gigs that sell
- Keyword optimization and gig SEO
Module 7.3: Managing Fiverr Orders - Best practices for client communication
- Delivering high-quality services and handling revisions
Week 8: Freelancing on Upwork
Module 8.1: Introduction to Upwork
- Overview of the Upwork platform
- Setting up a professional Upwork profile
Module 8.2: Proposal Writing on Upwork - Writing winning proposals
- Customizing proposals for different job types
Module 8.3: Client Management on Upwork - Managing contracts and milestones
- Building long-term relationships with clients
Week 9: Direct Client Hunting & Business Development
Module 9.1: Identifying Your Ideal Clients
- Understanding client needs and pain points
- Creating an ideal client profile (ICP)
- Niche selection and market research
Module 9.2: Strategies for Finding Clients - Using LinkedIn for client outreach
- Networking techniques (online and offline)
- Leveraging social media platforms and groups to find potential clients
Module 9.3: Cold Outreach & Pitching - Crafting effective cold emails and direct messages
- Best practices for pitching your services
- Following up and converting leads into clients
Module 9.4: Building and Maintaining Client Relationships - Onboarding new clients smoothly
- Setting expectations and deliverables
- Maintaining long-term relationships and getting referrals
Week 10: Scaling & Growing Your Freelance Business
Module 10.1: Building a Personal Brand as a Freelancer
- Strategies for long-term success
- Leveraging Social proof and Testimonials
Module 10.2: Pricing & Negotiation Techniques - How to price your services effectively
- Negotiation tips for higher rates
Module 10.3: Scaling Your Business - Automating tasks and outsourcing
- Expanding your services and client base
Week 11: Practical Application & Real-World Scenarios
Module 11.1: Live Case Studies
- Analyzing real-world social media campaigns
- Identifying key success factors and areas for improvement
Module 11.2: Hands-On Workshops - Practical exercises in content creation, ad setup, and client outreach
- Peer review and collaborative feedback
Module 11.3: Final Project Preparation - Guidance on selecting a business for your final project
- Setting goals and outlining your strategy
Week 12: Final Project & Presentation
Module 12.1: Final Project Development
- Creating a comprehensive social media strategy, meta ad campaign, and client outreach plan
Module 12.2: Project Presentation - Presenting your project to the group for feedback
- Peer evaluation and instructor feedback
Module 12.3: Course Recap & Next Steps - Review of key concepts and takeaways
- Strategies for continued learning and growth
- How to leverage your new skills for career advancement
Bonus Resources:
Resource Library: Access to templates, guides, and tools.
Private Group: Join a private Facebook/LinkedIn group for ongoing support and networking.